About Us

World Cup is owned and operated by Bob Seay who has over forty years of experience in building packaging machinery. World Cup’s success can be attributed to his design, production, installation, and after sale support of the equipment produced. His strong commitment to customer satisfaction has earned World Cup a solid position in the market.

Bob Seay - President

Products At A Glance


World Cup was originally founded in 1992 by Bob Seay as “Star Packaging.” With the acquisition of new partners, the name was changed to World Cup Packaging and was moved to the new facility located in South Beloit, Illinois. In 1999 World Cup was sold to a group of investors, consolidated with another company, and moved to LaPorte, Indiana. Bob stayed with World Cup in a management capacity until 2001 when the consolidated group was put up for sale. Bob Seay bought World Cup from the group and continued to build a strong business. World Cup built a new 12,000 square foot facility and moved back to South Beloit, Illinois in the summer of 2003. Building additions in 2007, 2011, and 2013 have increased the total square footage to 50,000. In 2005 World Contract Packagers was opened. Since then Bob has been building the contract packaging business while continuing to expand the World Cup packaging machinery line.

Looking for Packaging Services?

World Contract Packagers Inc. is a Co-Packer that specializes in portion cup filling for the food industry. Our highly experienced staff of packaging professionals would love to work with you on your future packing projects.

Learn More


World Cup equipment centers around the filling and or packaging of a variety of products. Most often it pertains to products that can be packaged into inter-stackable cups or containers. The types of products packaged include: dairy foods, dry foods, candies, juices, sauces, putties and compounds, desserts, salads, yogurts, salsa, seeds, pet food, medicines, powders, syrups, granulated products, cookie dough, caramel corn, etc. Using a variety of filling systems including multiple head scales, Vemag viscous product fillers, auger fillers, vibratory scales, pocket fillers, piston fillers, World Cup can handle even the most challenging filling applications.